"This very practical guide should be consulted by both practitioners and students of business."
Library Journal

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle
to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that
puts energy where the dreams are. These 100 targeted weapons add potency to a marketing attack and
substantially increase profits. Most important, they work for all types of small and medium businesses,
even for nonprofit organizations. All the weapons are inexpensive to implement and fully half of them are
absolutely cost-free, a bonanza that liberates cash flow. And there are 14 powerhouse weapons that help
start-up businesses and five substantial lifts to an already running operation. This indispensable
nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference in
your company.